VIDEO:
HumaNitarian CAMPAIGNS AND independant film
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CLIENT: UNHCR
"As conflict and tragedy strike Ukraine, the world is watching." Appeal video for UNHCR, featuring Goodwill Ambassador Cate Blanchett, supporting fundraising efforts in response to the Ukraine crisis.
Role: Editor.
Client: IOM
Conceived, led, and delivered the creative assets for the launch of IOM’s Global Goodwill Ambassador Programme, a flagship initiative aimed at expanding reach and reshaping public narratives through partnerships with influential global figures. Timed with International Migrants Day, the launch introduced Sir Mo Farah as IOM’s first Global Goodwill Ambassador. The creative approach focused on reframing anti-migrant sentiment by pairing authentic, everyday visuals with Mo’s reading statements about migration—challenging misconceptions and humanising migration.
To support the launch, I co-developed and produced a limited-run TikTok series/ Designed specifically for short-form audiences, the six-video series used a gradual reveal of the ambassador’s identity to build intrigue, encourage repeat viewing, and drive engagement across the campaign window.
I led the project end-to-end, from pre-production storyboarding and cross-team collaboration with communications, social media, and celebrity engagement teams, through to directing a one-day shoot with Mo Farah to maximise both video and photography outputs, and shaping the final edits to support launch momentum and long-term content use.
Creative leadership across concept, briefing, and production; cross-functional collaboration with communications, social, and celebrity engagement teams; and on-set direction, capture and post-production.
Featured on TikTok, Instagram and Web.
Behind the scenes on the shoot.
CLIENT: IOM
Transformed a text-based story into a visually-driven animated piece for IOM's Global TikTok and Instagram channels, designed to extend the reach of written content into short-form video platforms where static text underperforms.
The core challenge was a lack of traditional video or photography assets. Rather than compromise on visual quality or resort to generic stock footage, I developed a bespoke multimedia approach that combined motion graphics, illustration, and sound design to create an engaging narrative that could hold attention in fast-scroll environments.
Working across art direction, animation, editing, and sound design, I built a visual language that elevated limited source material into platform-native content—ensuring the story could compete for engagement on social feeds while maintaining the authenticity and message integrity of the original written piece.
Role: Art Direction, Motion Graphic Design, Editing, Sound design.
500,000 new followers
60 million views on TikTok
Approx. 180% increase on comments than previous months
Stills and elements from the animation.
CLIENT: UNHCR and Uniqlo
10 years partnership video created to celebrate the relationship between UNHCR and UNIQLO helping those who are forced to flee, video for Youtube.
Role: Art Direction, Editing, Animation.
CLIENT: UNHCR
Tonal fundraising video for UNHCR’s Global Winter Campaign, created for social and digital fundraising channels.
Role: Art Direction, Editing, Sound design.
CLIENT: IOM
Custom 360 Immersive video created for as part of IOM’s campaign to show the effect of climate change on a rural Paraguayan Community. VR experience shown at COP28, COP29 and other live IOM events.
Role: Art Director, Script Writer, Camera Operator, Audio Operator, Video Editor.
Please be aware this is a 360 video, it will be played flat on this site with one viewpoint. Click, hold and the mouse to look around, or watch on android phone.
Reaction video of the VR
experience shown at COP28
Sothea. Independent Film
Role: Co-Producer.
Behind the scenes from the shoot.
CLIENT: UNHCR
"As conflict and tragedy strike Ukraine, the world is watching." Video created for UNHCR and GoodWill Ambassador Cate Blanchett appeal video for Youtube.
Role: Editor.
CLIENT: IOM
Conceived, led, and delivered the creative assets for the launch of IOM’s Global Goodwill Ambassador Programme, a flagship initiative aimed at expanding reach and reshaping public narratives through partnerships with influential global figures. Timed with International Migrants Day, the launch introduced Sir Mo Farah as IOM’s first Global Goodwill Ambassador. The creative approach focused on reframing anti-migrant sentiment by pairing authentic, everyday visuals with Mo’s reading statements about migration—challenging misconceptions and humanising migration.
To support the launch, I co-developed and produced a limited-run TikTok series/ Designed specifically for short-form audiences, the six-video series used a gradual reveal of the ambassador’s identity to build intrigue, encourage repeat viewing, and drive engagement across the campaign window.
I led the project end-to-end, from pre-production storyboarding and cross-team collaboration with communications, social media, and celebrity engagement teams, through to directing a one-day shoot with Mo Farah to maximise both video and photography outputs, and shaping the final edits to support launch momentum and long-term content use.
Creative leadership across concept, briefing, and production; cross-functional collaboration with communications, social, and celebrity engagement teams; and on-set direction, capture and post-production.
Featured on TikTok, Instagram and Web.
60 million views on TikTok
Approx. 180% increase on comments than previous months
500,000 new followers
CLIENT: IOM
Adaptation of written story piece for IOM Global TikTok and Instagram.
Role: Art Direction, Motion Graphic Design, Editing, Sound design.
CLIENT: UNHCR and Uniqlo
10 years partnership video created to celebrate the relationship between UNHCR and UNIQLO helping those who are forced to flee, video for Youtube. Role: Art Direction, Editing, Animation.
CLIENT: UNHCR
Tonal fundraising piece created for the UNHCR’s Global Winter Campaign , video for fundraising channels including social media.
Role: Art Direction, Editing, Sound design.
CLIENT: IOM
Custom 360 Immersive video created for as part of IOM’s campaign to show the effect of climate change on a rural Paraguayan Community. VR experience shown at COP28, COP29 and other live IOM events.
Role: Art Director, Script Writer, Camera Operator, Audio Operator, Video Editor.
Please be aware this is a 360 video, it will be played flat on this site with one viewpoint. Click, hold and the mouse to look around, or watch on android phone.
Reaction video of the VR experience shown at COP28
Sothea. Independent Film
Role: Co-Producer.